Privacy Policy

Sky Coaches ("we", "us", "our") provides coach hire and private group transport services in the United Kingdom and Europe. This notice explains how we handle personal information when you use our website, request a quote, or travel with us.

• Company No: 10412787
• VAT No: 268169074

• Email: info@skycoaches.co.uk
• Telephone: 0161 226 6222
• WhatsApp: +44 7834 873909

Depending on how you interact with us, we may collect:

• Contact details — name, email address, phone number.
• Enquiry and booking details — pickup and destination addresses, journey dates and times, passenger numbers, vehicle preferences, luggage and accessibility requirements.
• Customer account details, where you have registered.
• Communications you send us by email, phone, WhatsApp or through website forms.
• Technical information such as IP address and browser type, collected by our website hosting for security and reliability.

• To respond to enquiries and provide quotes.
• To arrange and deliver coach hire and transport services.
• To communicate with you about your booking.
• To manage customer accounts and internal records.
• To improve our website and services.
• To comply with legal, tax and regulatory obligations.

Where UK GDPR applies, we rely on:

• Contract — to provide the transport services you have requested.
• Legitimate interests — to run our business, respond to enquiries and keep our services secure.
• Legal obligation — where we are required to keep records.
• Consent — for optional marketing communications, where applicable.

We use trusted service providers to run our website and business, including website hosting, database and email delivery. These providers process personal information on our behalf under appropriate agreements.

A current list of our confirmed processors is available on request.

Some of our service providers may process data outside the United Kingdom. Where this happens, we take steps to ensure appropriate safeguards are in place in line with UK data protection law.

We keep personal information only for as long as necessary for the purposes described in this notice, or to meet legal and accounting obligations. Retention periods vary depending on the type of record.

We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss or misuse.

We will only send marketing communications where we have an appropriate lawful basis. You can ask us to stop sending marketing at any time by contacting us at info@skycoaches.co.uk.

Under UK data protection law you have rights to access, correct, erase, restrict or object to the processing of your personal information, and to data portability, where these rights apply. To exercise any of these rights, please contact us using the details above.

If you are unhappy with how we have handled your personal information, you can contact the UK Information Commissioner's Office at ico.org.uk.

We may update this notice from time to time. The "last updated" date at the top of the page shows when it was most recently changed.

Purpose. We use our own first-party analytics to understand how visitors use skycoaches.co.uk so we can improve our pages, routes and the enquiry process. Analytics are switched off by default and only run if you choose "Accept analytics". Scrolling, closing the banner or continuing to browse is never treated as consent.

Event categories. We record session starts, page views, enquiry form started and submitted, and clicks on booking enquiry, get a quote, call, WhatsApp, email, return deal and request return coach buttons, together with the page path and limited context such as route or return journey slug, button location and referral source category.

Anonymous session ID and session duration. A random identifier is created in your browser after you accept. It is not connected to your name, email address, telephone number or account, it is held in session storage only, and it ends when you close the browser tab. Analytics do not run on the admin area, customer portal or driver portal.

Retention. Raw analytics events are retained for a maximum of 13 months and are then deleted.

Consent and withdrawal. You can accept, reject or change your analytics choice at any time using the "Cookie settings" link in the footer. Withdrawal takes effect immediately and clears the anonymous session ID.

No sale or advertising use. We never sell analytics data and never use it for advertising, ad targeting or profiling.

Staff access controls. Analytics reporting is restricted to authorised Sky Coaches staff with the appropriate administrative role. Reports show aggregate counts only and never display customer names, email addresses or telephone numbers.